EXPERIENCE.

Led design direction for India's national-level civic tech hackathon at Bharat Mandapam, New Delhi. World record attempt event with 5,000+ attendees, 10+ ministers. Covered by Tribune India, Daily Excelsior, and New Delhi Times.

Designing PLSS (Primary Life Support System) components — research sketching, concept illustration, and presentation-quality visuals from brief through final delivery.

Led creative strategy and in-house graphic design across all platforms. Achieved ~3,000% average growth across multiple social media platforms via SEO and strategic content systems.

Rebuilt brand identity from scratch — colour system, visual language, all design assets. Designed website UI and conducted user research to inform product experience decisions.

Promoted from Deputy Head to Head of Design within one month. Established brand guidelines from scratch. Designed brochures for 6+ committees and delivered all graphic assets for the pilot conference in December 2025.

Founded a peer support community for people living with autoimmune conditions, born from personal experience with ITP. 500+ members, 300+ patient interviews, 47 patients connected to NGOs globally.

Built internal tooling for waitlist management and invite handling. Developed a feature flag configuration page for internal use.

Delivered 50+ commissioned artworks for individuals, small businesses, and content creators. Specialising in digital portraits, logo and icon design, and full brand identity packages.